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I was rushing to work this morning, thought I would be late. When I got there, I saw my manager’s truck (at this point you’d think I was late, and fired). Turns out I did not have to be in, until later today. But that’s not the story I want to sell to you.
On my way back home, there’s a Hooters restaurant one corner away from the highway onramp. Well, an huge orange sign caught my attention, and it was not about any sales, discounts, special wings or free grilled brats. It was about a death.
View Photo: http://photos1.blogger.com/blogger/958/3709/1600/09-07-06_0943.jpg
The sign was bright orange as you can see, and it may not be easily visible, but there are a bunch of signatures that I assume are from fellow employees/friends. Now, the real question is why? Why would you put a big orange sign up to tell the world that a beloved one has died? Is not a death supposed to be kept a little quieter, and not reminded to people (in this case, everytime someone drives in to work they are reminded).
I’m not sure how long they’re going to keep the sign out there, but I was sold. They sold me. Yes, I’ll say it again, I was SOLD. My first reaction to that sign was “wow, how sad”, and it was not the sarcastic one. I’m willing to bet a free dinner that at least 80% of people that drive by who clearly read the sign, will think the same thing. They’ll buy the same story I did, the one that the creator of the sign told themselves when they built it.
See how everybody is a marketer? Things are bought and sold everyday, maybe not always for an exchange (product/service for currency), but nonetheless, everybody is a marketer.
(sidenote: I took the picture with a Motorola Razr, the 1.3 megapixel camera ones, the quality is very nice and if you have a cell phone, highly consider getting one with a good quality camera (1.3 is the best so far in the market). Because at times like this, you’ll wish you had a camera)
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